18.6.6 【最简美式口语053】Logo Design 商标文化与Logo设计

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周三主题：Real Life English 【最简美式口语053】Logo Design 商标文化与Logo设计

了解今日课堂题目：

Logo是logogram的简写，标志、徽标或商标之意。各种社会活动，公众场合，公司企业使用logo这种简练的图形符号表达一种特定的信息，常采用直接、间接、联想、象征等手法，将较为复杂的信息集中概括在简洁美观的图形之中，让人们从中得到启迪，接受信息，易识易记。LOGO设计也是一种艺术设计。【地道美语053】说说商标文化与Logo设计

Logo Design

dialogue 1

Jingjing: What's happening, Mark. Did you go shopping earlier today?

Mark: Actually, no. I'm just using this bag to carry my stuff.

Jingjing: Oh. Well, that's kind of a cool --------. I haven't seen it before.

Mark: That's just the logo for the supermarket where I got this bag. ---------

Jingjing: I sometimes think about what makes a good logo.

Mark: So do I. That's a good topic.

Jingjing: ----------------------------

Mark: It's a pretty new thing to have logos that can be recognized without a company name.

Jingjing: Companies are learning ------- needs to be simple, related to the business they do, and attractive.

Mark: Speaking of attractive, ------an article about kids tested for spelling and logos. They could write Esprit ------ the “E” and yet couldn't spell words like “spirit”, “sight” and “sprint”.

Jingjing: I don't know if good logos take away from people's ability to spell. But it ----------sticks in people's minds.

Mark: That's right. -------------------

Jingjing: That's the value of the logo alone?

Mark: You got it.

Jingjing: Wow!

dialogue 2

Mark: Jingjing, have you ever tried making a logo for a company?

Jingjing: Yes, I have. I---------------

Mark: Were any of your designs used?

Jingjing: One or two. They're not very big companies.

Mark: Still, it must make you proud -----------. Tell me how you go about designing a logo.

Jingjing: Ok, so let's use that hippo on ----------as an example.

Mark: Yeah, it passes the test in terms of being simple and attractive.

Jingjing: Right, so I'd take a picture of a hippo------, or draw one with a pen. ------------a draw program I have on my PC.

Mark: Do you use Photoshop?

Jingjing: For photos, yes, but not for design. I have a vector graphics draw program. ---------, and then draw shapes over it.

Mark: So you'd put together shapes to make the hippo?

Jingjing: That's right. I'd try to do it with as few lines as possible.-----------behind everything and see if my design looks good.

Mark: That sounds simple enough. Can you recommend-----------to try?

Jingjing: Sure. The one------------, and full of great features. ----------convert each of the letters to shapes and change them.

Mark: Wow, that sounds pretty cool. Where can I get it?

Jingjing: ---------- Open Office. Just go to www.openoffice.org and download it there.

Mark: Cool. Thanks for the tip!

Jingjing: My pleasure!