time:2018-06-06 Source:
6月6日有趣的免费英语课《英语PK台》京晶主持
节目直播:14:00-15:00 当晚重播:22:00-23:00
周三嘉宾 : #跟老美学地道美语#
周三主题:Real Life English 【最简美式口语053】Logo Design 商标文化与Logo设计
了解今日课堂题目:
Logo是logogram的简写,标志、徽标或商标之意。各种社会活动,公众场合,公司企业使用logo这种简练的图形符号表达一种特定的信息,常采用直接、间接、联想、象征等手法,将较为复杂的信息集中概括在简洁美观的图形之中,让人们从中得到启迪,接受信息,易识易记。LOGO设计也是一种艺术设计。【地道美语053】说说商标文化与Logo设计
Logo Design
dialogue 1
Jingjing: What's happening, Mark. Did you go shopping earlier today?
Mark: Actually, no. I'm just using this bag to carry my stuff.
Jingjing: Oh. Well, that's kind of a cool --------. I haven't seen it before.
Mark: That's just the logo for the supermarket where I got this bag. ---------
Jingjing: I sometimes think about what makes a good logo.
Mark: So do I. That's a good topic.
Jingjing: ----------------------------
Mark: It's a pretty new thing to have logos that can be recognized without a company name.
Jingjing: Companies are learning ------- needs to be simple, related to the business they do, and attractive.
Mark: Speaking of attractive, ------an article about kids tested for spelling and logos. They could write Esprit ------ the “E” and yet couldn't spell words like “spirit”, “sight” and “sprint”.
Jingjing: I don't know if good logos take away from people's ability to spell. But it ----------sticks in people's minds.
Mark: That's right. -------------------
Jingjing: That's the value of the logo alone?
Mark: You got it.
Jingjing: Wow!
dialogue 2
Mark: Jingjing, have you ever tried making a logo for a company?
Jingjing: Yes, I have. I---------------
Mark: Were any of your designs used?
Jingjing: One or two. They're not very big companies.
Mark: Still, it must make you proud -----------. Tell me how you go about designing a logo.
Jingjing: Ok, so let's use that hippo on ----------as an example.
Mark: Yeah, it passes the test in terms of being simple and attractive.
Jingjing: Right, so I'd take a picture of a hippo------, or draw one with a pen. ------------a draw program I have on my PC.
Mark: Do you use Photoshop?
Jingjing: For photos, yes, but not for design. I have a vector graphics draw program. ---------, and then draw shapes over it.
Mark: So you'd put together shapes to make the hippo?
Jingjing: That's right. I'd try to do it with as few lines as possible.-----------behind everything and see if my design looks good.
Mark: That sounds simple enough. Can you recommend-----------to try?
Jingjing: Sure. The one------------, and full of great features. ----------convert each of the letters to shapes and change them.
Mark: Wow, that sounds pretty cool. Where can I get it?
Jingjing: ---------- Open Office. Just go to www.openoffice.org and download it there.
Mark: Cool. Thanks for the tip!
Jingjing: My pleasure!
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